UX CASE
mobile app | dashboard
Behavior Tracker: Revolutionizing pediatric care with the UX role in clinical innovation
Role
UX Design Leader
Company
Global Health Care Company
Tools
Adobe XD, Balsamiq
Location
United States
Duration
1 year
My Responsibility
On this project I was responsible for creating the wireframes, facilitate workshops and discussions with stakeholders, lead the user research, run the usability tests, write the Use Cases and Lead the Visual Design Team.
The Challenge
Parents of developmentally-disabled children often grapple with time constraints, requiring the app to prioritize swift, user-friendly behavior tracking that is also personally fulfilling. It must balance precision for researchers while maintaining a user-centric approach.

The client's large, dispersed team required focused efforts to align numerous stakeholders. Despite innovative ideas, practical constraints necessitated selecting a subset for feasible incorporation within the release timeframe.
The Project
After several user interviews and field researches involving doctors, scientists, patients and caregivers.

A digital healthcare company aimed to create an innovative app to assist parents of children with developmental disabilities. This  app would enable comprehensive monitoring during a clinical study, with the potential to revolutionize research insights and treatment effectiveness. ‍

‍‍A skilled UX design team was enlisted to ensure a top-notch user experience across the app, web portal, and clinical trial materials, emphasizing the crucial role of user experience design in project success.‍
Major focus Areas
Develop a behavior-tracking app and web portal that parents will perceive as genuinely beneficial, informative, and effortlessly manageable, without imposing any unnecessary burdens.


Skillfully prioritize feature requests from various stakeholders, ensuring that the most critical and impactful functionalities take precedence in the development process.
Personas
Persona 1:
Sarah

The Caring Mother
Background
Sarah is a 38-year-old mother of a 6-year-old child diagnosed with a developmental disability. She has a background in education and is passionate about giving her child the best possible care and support.
Needs and Goals:

Sarah needs a user-friendly app and web portal that allow her to easily track and document her child's behaviors.

She wants to participate in the clinical study to contribute to research and potentially discover new treatments.
Sarah seeks a platform that provides valuable insights and suggestions to improve her child's well-being.
Challenges:

Limited time due to her caregiving responsibilities.

The need for clear, straightforward guidance on using the app and web portal effectively.
Persona 2:
David
The Research-Driven Father
Background
David, a 42-year-old father, works as a data analyst. He is committed to understanding the nuances of his child's condition and is eager to participate in the clinical study to contribute to research.
Needs and Goals:

David requires a data-rich app and web portal that offer comprehensive tracking and analysis capabilities.

He wants access to detailed information about the study's progress and outcomes.

David values a platform that allows him to communicate with researchers and other parents.
Challenges:

Balancing his work responsibilities with caregiving and study participation.

Ensuring the app and web portal provide scientifically relevant data.
Persona 3:
Lisa
The Empathetic Clinical Researcher
Background
Lisa, a 35-year-old clinical researcher, specializes in developmental disabilities. She is passionate about finding innovative ways to improve treatment options for children with such disabilities.
Needs and Goals:

Lisa needs a platform that collects rich, real-time data to enhance her research.

She wants clear communication channels with parents to address concerns and share study updates.

Lisa values a user-friendly interface that minimizes the burden on parents participating in the study.
Challenges:

Managing a geographically distributed team of researchers.

Ensuring data accuracy and compliance with ethical guidelines.
Note:  These personas represented the main individuals that were involved in the scientific case study. It was based on several interviews and user research made by the company.

Each with unique needs and goals. Tailoring the app, web portal, and clinical trial materials to address these personas' requirements will be crucial for the project's success.
Approach
Empathy for the users and achieving the project’s clinical goals drove our approach to this project. We conducted usability testing and research to help the team understand user perspectives, and called upon a game design expert to help us incorporate engagement and motivation into the design. With the client, we facilitated several onsite workshops to describe, refine and prioritize functionality.

Conceptual diagrams, mockups and clickable prototypes were used to engage the team in the design process, and clarify with the development team what we envisioned the experience to be like. An agile process and collaborative dynamic helped the large team to prioritize efforts and maintain visibility of dependencies across sub-teams.
Solution
Our design was driven by the need to create a welcoming and easy-to-use experience for parents. We challenged the conventional clinical study model of standardized forms, instead creating interactive rating scales that give the user immediate feedback on the data they enter. A friendly “voice” was used throughout the app, instead of dry, clinical language, to help to soften the user experience and relieve the burden of daily data entry.
Key deliverables

Complete UX/UI design of a parent-facing app and web portal, and a researcher-facing admin dashboard.

50+ use case documents, including flow diagrams, business logic and wireframes.
Main Challenges

User Adoption and Engagement: Encouraging parents to consistently use the app and web portal while managing the demanding responsibilities of caring for children with developmental disabilities could be a significant challenge.

Data Privacy and Ethics: Ensuring the privacy and ethical treatment of sensitive patient data while collecting comprehensive information about children's behaviors poses ethical and legal challenges.Lorem ipsum dolor sit amet
Geographically Distributed Team Coordination: Managing a large and geographically dispersed team of designers, developers, and researchers may lead to communication and coordination challenges.
Feature Prioritization: Balancing the multitude of innovative ideas from various stakeholders with the limitations of the release timeframe could be a source of tension and project delays.
Complex Data Integration: Integrating the intricate data from the app with the web portal in a seamless and accurate manner may require significant technical effort.
Test Results

High Engagement Levels: Caregivers found the app engaging and easy to use, with 87% of participants consistently using the app for daily behavior tracking.

Reduced Burden: The interactive and friendly design of the app reduced the perceived burden of daily data entry, with caregivers reporting how easy and fast was to log behaviors.
Satisfaction with Personalization: Caregivers appreciated the personalized feedback and insights provided by the app, which made them feel more involved and informed about their child's progress.
Positive Feedback on User Interface: The user-friendly interface and intuitive navigation were highlighted as key strengths, making it easier for doctors to quickly access and analyze data.
Enhanced Monitoring: Doctors appreciated the real-time data visualization and easy access to patient histories, which allowed for more effective monitoring and timely interventions.
Takeaways

User-Centric Design: Prioritize user-centered design principles to ensure that the app and web portal are not only functional but also user-friendly and engaging.

Data Security and Compliance: Invest in robust data security measures and ensure strict compliance with ethical and legal standards to protect sensitive patient data.
Effective Communication: Establish clear and efficient communication channels and project management processes to facilitate collaboration among a geographically dispersed team.
Agile Development: Embrace agile development methodologies to adapt to changing priorities and ensure that the most critical features are delivered on time.
Iterative Prototyping: Continuously test and iterate on app and web portal prototypes with end-users and stakeholders to refine the user experience.

What I have learned with this project

Through this project, I learned the critical importance of user-centric design, empathy for users facing unique challenges, and the delicate balance between simplicity and complexity.

I gained lots of insights into the ethical considerations of handling sensitive data, honed my collaboration and communication skills in a geographically distributed team, and realized the power of iterative prototyping and testing in refining user experiences.

This experience ignited my passion for impactful design and equipped me with the adaptability and prioritization skills needed to navigate complex projects effectively.

This project was the key responsible factor that made me want to become a great UX Designer.
CREATING THE BEST CREDIT CARD RECONCILIATION PORTAL IN THE MARKET